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In this insightful interview, Lalit Hemnani, Director of Sales and Marketing at B5 Plus Ghana, sheds light on the company鈥檚 pivotal role as a leading steel manufacturer and supplier in West Africa. He discusses B5 Plus鈥檚 diverse product offerings鈥攊ncluding high tensile steel, galvanised and stainless steel, iron rods, and prefabricated structures鈥攁nd explains how the company supports major infrastructure projects such as the Accra Mall, Tetteh Quarshie Interchange, and mining operations across Ghana and the ECOWAS region. The conversation highlights B5 Plus鈥檚 commitment to quality, on-time delivery, and customised fabrication for clients in Ghana, Ivory Coast, Senegal, and beyond. Hemnani also outlines their digital transformation strategy, emphasizing the use of AI-powered sales tools, B2C e-commerce platforms, and social media marketing to boost visibility and engage new markets. The interview further touches on B5 Plus鈥檚 dedication to sustainability, through solar-powered production, and CSR initiatives, including free oxygen supplies during the COVID-19 pandemic and community welding training programs.